About Us

Who We Are

We love to play! Balls, diabolos, clubs, unicycles, poi, staff, aerial ropes, trapezes and much more. And so, it seems, do you lot. Unfortunately there are now thousands of cheap, poor quality props imported from the far east dominating our market places. Do not fear - Firetoys is here to clear out the riff raff! We manufacture in the UK to the highest spec and only import high quality, durable and proven props from respected manufacturers.

Why We Are Different

We are different to most places as we incorporate bricks and mortar premises just outside of town where you can come and buy direct (lots of free parking). We have a giant warehouse which regularly morphs from storage to play space to testing ground and a high tech manufacturing workshop next door. The manufacturing unit (our workshop) is, unfortunately, not open to the public. However, it does mean we can build, modify, adjust and tweak any of your kit quickly, easily and safely. To find out more about our workshop have a read of this page. We also have an office above unit 9 from which we conduct our online business allowing you to order most of our range without ever leaving your the comfort of your couch!

Where We Came From

Born in a bedroom, Firetoys has grown rapidly over the last decade and a bit. Initially, we were just manufacturers of specialist equipment, but over time we've gradually adapted our premises to our needs. From our humble beginnings as a bedroom workshop to proper shop premises in the middle of Brighton to our current massive warehouse and play space on the outskirts of town. Today we occupy two units in the eco-park called the Westergate Business Centre. Unit 9 is our front of house where we welcome visitors and shoppers from 9am to 5pm (sometimes earlier than 9 and often later than 5). We stock a huge range of equipment here and have some offices upstairs from which we conduct our online business. Unit 8 is closed to the public and is for manufacturing only. This is our innovation nerve centre and the source of all of our own equipment.

What We Do

We stock a large and ever increasing range of high quality circus equipment and props, thereby offering you one of the largest selections of toys around. We only source equipment from the best manufactures and if a prop doesn’t meet our high standards it’s ejected quick-smart. We hold as much stock as possible meaning you can pick up or we can despatch orders as quickly as possible. All orders placed before 4:00pm go out the door the same day. How’s that for efficiency!?

We also promise to supply products at the best prices around. If you spot the same product at a lower price, let us know and we'll match it AND give you 10% of the difference back to say thanks. There's more information on our price guarantee here.

We’re not just a retailer though. Oh no. We also wholesale to the UK and abroad and have a wide range of equipment that is manufactured by our own fair, if a bit grubby, hands.

The majority of the fire performance props we sell were designed and built by us in our sustainably powered workshop. It’s not just fire props that interest the boys and girls in the workshop; they’re also responsible for our range of high quality hula hoops and other equipment including aerial rigs and wooden S-Staffs.

We’ve built up a reputation for quality and innovation and have the most extensive range of staffs and poi in the UK.

Our focus is, and always has been, on safety and quality. Whether it’s attempting (unsuccessfully) to snap a Fibre 3 or making sure both eyebrows can survive the Plaited Fire Snakes, you can be sure we’ve put our products through their paces. Buying a prop from Firetoys guarantees you are buying a tried and tested, safe and durable prop.

Our workshop team are always looking for ways to improve our existing range and coming up with ideas for exciting new props. We were the first in the UK to manufacture Fire S-Staffs and there are always more developments in the pipeline. Watch this space…

If you have any comments, queries or suggestions we’d love to hear from you. Check out our Contact Us page for details of how to speak to one of our lovely people.

Come and Visit

Feel free to come and visit, but beware, we are no ordinary shop. You may need to step over a few unicycles, under an aerial trapeze rig and past some strange welded sculptures! It's a good idea to give us a call on 01273 607088 to let us know you're coming.

The Team


Morgan
Director

Ian Richens
Ian
Purchasing & Tech

Paul
Paul
Accounts

Jo Orchard
Orchard
Office Manager

Ritsa
Ritsa
Photography/Graphic Design

Langley
Langley
Strategist

Hannah
Hannah
Despatch

Jodie
Jodie
Despatch

Jez
Jez
Senior Technician
Head of R&D

Jake
Jake
Junior Technician

Join us

Yann
Yann
Director

Chazz Parham
Chazz
Head of Content

Sola
Sola
Senior Developer

Alice
Alice
Head of Graphics

Pokes
Matthew 'Pokes'
US Manager

Nick Calvert
Nick
Head of Despatch

Chris
Chris
Despatch

Sam
Sam
Senior Technician
Head of Production

Mel
Mel
Junior Technician

Cyril
Cyril
New Projects

  • Firetoys have the most helpful staff to speak to. I called Firetoys and the chap talked me through the right weight, stick material, bearings or not and price range that we would need to look at. The diabolos are perfectly right for our children and I really appreciate the help choosing. I would definitely use Firetoys again and highly recommend.
  • I'm totally satisfied about the item I received and about how the delivery has been handled. The parcel has been properly delivered in a few days. Thanks a lot.
  • Both items received are excellent and the helpful phone call and following service were second to none. Many thanks!
  • It came exactly as described, promptly and without excess packaging. Really accurately described! I'm really excited to play with my new toy and exceptionally pleased with the buying and delivery process. Thank you Firetoys for a great purchase experience!!
  • Your customer service is outstanding, as always. This is why I shop through you and always have done, despite (occasionally) being informed of cheaper outlets, I could never expect the same quality of service from them.
  • Everything I had hoped for and more! I will definitely buy from you guys again as soon as I get better at juggling. Thanks!
  • Having experienced this level of customer care for which I am very grateful, I can confidently recommend Firetoys to my colleagues and friends. Many thanks
  • Amazing and friendly customer service and beautiful great quality equipment. Bought a couple of hoops from here and both are great - when I had a very unlikely issue it was solved straight away
  • I would definitely recommend Firetoys to anyone and they'll have in me a future customer because of their good will and customer support! Thank you!
  • Loving your range, and thank you for such a speedy call about my flowlight dilemma!! Got 'em ordered, in the end...good vibrations from your customer service, completely satisfied!
  • Sick one, boys. Cheers. Super quick delivery and just in time to give to my fella on his birthday. Heartily impressed, will be in touch again without a doubt.
  • I'm really pleased with my order! It was a fast delivery and my new items are of great quality, very nicely made. I will remain a loyal customer of firetoys!
payment methods
256-bit encrypted secure checkout pages.
WEEE
Waste Electrical and Electronic Equipment Directive
All content and images copyright @1999 -
UK Reg Company No: 4621720
VAT Reg No: GB824931032
Firetoys is a Registered Trademark.
All content and images copyright @1999 -
UK Reg Company No: 4621720
VAT Reg No: GB824931032
Firetoys is a Registered Trademark.
256-bit encrypted secure checkout pages.
WEEE
Waste Electrical and Electronic Equipment Directive
payment methods
All content and images copyright @1999 -
UK Reg Company No: 4621720
VAT Reg No: GB824931032
Firetoys is a Registered Trademark.
256-bit encrypted secure checkout pages.
WEEE
Waste Electrical and Electronic Equipment Directive
payment methods